Borgo San Felice has been working with Blastness since 2005, but it was only in 2016 that a major reorganisation project was launched, connecting all the systems and planning a revenue analysis in order to maximise sales through the hotel's website. The results have been excellent, thanks to constant cooperation between the two companies. Blastness' continual investments have allowed us to shorten the time taken to achieve our goals even further. Today we are preparing for the new challenges ahead, knowing that digital development will continue. The support that Blastness provides is absolutely vital for us.

Blastness represents an important point of reference for the entire Compagnie Des Hotels group, which currently has nearly 600 rooms. Blastness isn't just a supplier of excellent IT services; the company's main strength is its staff: their assistance, professionalism, training, the wish to reach common goals as well as constant support in creating tailor-made strategies are the elements that really make the group stand out.

Business Intelligence is a valuable tool that allows us to use real-time data to plan and verify all our business strategies. In order to always be on the ball and not leave anything to chance, it is essential to be able to process and use data quickly and easily. The RMS system, based on internal and external data, provides us with targeted and easily applicable suggestions. The integration of all the systems provided by Blastness allows us to implement our strategies with just a few clicks. It is precisely thanks to data analysis that the PPC campaigns made by Blastness are also successful. Knowing which customers to target and, above all, when, allowed us to have a really high conversion rate. We only started doing PPC campaigns a few years ago, but over time we have noticed that performance has grown in double figures year after year.

The Blastness platform manages to combine simplicity of use, scalability and effectiveness with complete business intelligence and revenue management tools. Blastness has been working together with the SINA Group for over ten years in developing electronic distribution with cutting-edge solutions and top-level customer assistance.

When you have to check sales optimisation in relation to demand, occupation rates and the targets of eleven hotels, the FOX business intelligence platform, together with all the reporting, is one of the tools that we cannot do without. And I should definitely stress the high level of training and availability of the entire staff, who are always ready to help us in sorting out the requests from the company.

Hotel digitisation is at an historic turning point. The major hotel companies have already equipped themselves with tools and resources to manage this process, while independent hotels like ours rely on professionals like Blastness, our long-standing partner. Blastness provides technical support for rate management, market analysis, competitor monitoring and optimisation of direct bookings from the site, helping us to achieve our objectives.

In Blastness we have found a partner that has believed in the potential of electronic distribution and above all in our Apogia Hotels chain website. Over the past few years we have managed to significantly increase direct sales levels in our seaside hotels, which have over 1500 rooms on the Adriatic coast. The Google brand protection campaigns have produced especially good results, and revenue volumes that are far beyond any expectation, so as to help a gradual and profitable disintermediation process.

Blastness, a long-standing partner of ours, is a dynamic company that is continually evolving and which, thanks to their technological know-how and highly professional staff, assists the hotel to develop its business by helping it to improve its sales performance.

Right our first time working with Blastness I noticed that the potential of the products being offered would be the future of our sector. We appreciate the special attention to the client, and the excellent professional level of the Blastness team in skills involving revenue management, SEO and web design. Last but not least are the savings obtained from a continual increase in direct bookings.

The digitisation of the hotel industry and the use of innovative technology are the best "allies" we could have today. For years, our company has been using the Blastness Revenue Management and Business Intelligence systems, which are extremely strategic and functional tools for our business. The support and strategies constantly recommended (such as Pay per click activities) have allowed us to achieve excellent results.